Duo-Gard Industries
+ Creative Convergence
+ illumaWALL

Corporate essence:
Industrial meets design

This was a design challenge. Duo-Gard Industries’ original logo was designed by the founder (father to our client), so there was a sentimental tie to it. So when they wanted to update their look, it was with a few conditions. The logo had to contain elements from the previous logo and incorporate green to symbolize their attitude towards environmentally friendly building. Oh and by the way we also have two divisions within the company that need their own distinct looks while being related to the parent company. [sure, no problem] We decided a common font and element was the key. The Duo-Gard logo borrowed the frame from the original logo but represented it as more of a brush stroke. This brush stroke was then used to create the atom-like creative cloud for creative convergence (Duo-Gard’s Design Wing) and the swooshes of light radiating from illumaWALL. Awww … we made a family.


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