Roush

Roush Performance Vehicles
Corporate essence: Jack Roush

Wanting an updated look without abandoning their previously established logo, Roush came to Adagio for identity help. Consistency was their biggest problem. Their parts line looked different from their vehicle line, and each event had a new look. We needed a symbol that represented Roush. So we messed with the big guy. We thought their very visible founder, Jack Roush, was the best advertising they had. We simplified one of his famous portraits into a stylized symbol that would now make an appearance on all Roush media collateral.


back to [branding]