ComSpec
International Inc.

Format: 12 page, 4-color, 8.75 x 11.5, saddle stitched with 4 inch
vertical pocket
Audience: New, potential and
current clients
Keyword: Fresh

ComSpec International has a brilliant software product “Empower” that helps schools get organized. The problem was they needed to explain their software to the non-technical administrators at different educational institutions. So we wrote the copy with the layperson in mind. Next, we decided the best way to communicate their product was by graphic diagrams that clearly delineated the different elements their software had to offer combined with real-world testimonials so that people would feel a human connection with the software. The vehicle was also very functional as it served both as a brochure and pocket folder for additional slip sheets.


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