D-M-E
Master Unit
Die Brochures

Format: approx. 60-page, 4-color cover, 2-color interior, 8.5 x 11,
saddle- stitched
Audience: New, potential and
current customers
Keywords: Cost savings

The MUD catalogs were nothing short of an Adagio masterpiece. These catalogs were once a large binder comprised of hundreds of loose sheets. Our challenge: reorganize this binder behemoth into six tidy, saddle-stitched product catalogs. Working closely with our client, we compartmentalized all into separate color-coded, branded catalogs for easy reference, combined most 2-page spreads into single pages and ditched the binder all together, instead drilling the catalogs to still be sales binder compatible. And finally the piece de resistance: we combined all six catalogs into one lovely perfect bound reference. The overall result … clean, understandable and far less costly than its binder predecessor.


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