YMCA Driving Change

Format: 22 pages, velum letter overlay, roll-fold cover, update postcards
Colors: 1-color cover, 2-color interior,
1-color cards
Size: 8.5x11
Audience: YMCA internal employees
Keyword: Detroit

The YMCA of Metropolitan Detroit wanted to do an internal report that was so unique that it generated a buzz throughout the organization to make change happen. Taking our cue from the Motor City, we arranged the report into driving-related sections. This report has many unique features such as a unique rolled cover, which opens to reveal a vellum letter over a large photograph. To solve the updating dilemma, we conceived of mailable 1-color goal cards that fit nicely into the clear plastic pocket adhered to the inside back cover. Boring … not this book.

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