Situation: Detroit College seeks to revamp visual identity with message of liberal roots and unique opportunities.

Keyword: Rebels

At about the same time Adagio was asked to begin work on developing a fresh new visual identity for Marygrove College, the instution was rediscovering the rebellious and liberal roots that have been the foundation of Marygrove since the very beginning. Not only did Marygrove embrace this history, but it was imperative that Adagio work with Marygrove to develop a message and visual branding that communicated this unique story.

The result? One message to say it all: 'There's no stopping a Marygrove mind.' This message, along with a new visual identity, composed of: an extended color palette (based on the traditional green and gold), bold, posterized shapes and imagery, and lively graphics,was applied to a variety of communication pieces:

An accordion-folded viewbook was created to market the college to potential students. Utilizing a restricted color palette of bold blue, bright orange and a neutral beige, this fresh, unexpected design was the foundation for the Mayrgrove 'look' that was eventually carried out in billboards, bus ads, a pocket folder and the redesign of marygrove.edu.

A smaller teaser was created to allow MG counselors a condensed, less expensive option to give away at college fairs and promotions.

A black and white program ad was also created to advertise the school in community publications.

To house the viewbook/teaser, and other relevant materials, we created a pocketfolder that could be sent via mail in our full-size envelope. While the color palette of the pocketfolder shifts to bold blue and green, we maintain the lively design aesthetic, established in previous pieces. Perhaps our favorite aspect of this folder is the stark white outside, which opens to reveal a bright blue and green interior.

Our biggest yet, this 500+ pages site was a test of our organizational skills. Our challenge was to take all of the information off of the existing website, and organize it into a new, easy-to-navigate format — with a fresh, updated look, of course!

After the launch of Marygrove's new site, it was time to get the word out! Adagio incorporated the new tagline, "There's no stopping a Maryrove mind." into a series of billboards and bus taillight displays and interior advertisements. To keep track of advertisment leads, unique landing pages were designed for the website, to capture information of prospective students and their interests.