The Center for Humanistic Studies was changing its name to the Michigan School of Professional Psychology (MiSPP)

Keyword: Photography

Originally, Adagio was contacted to help with [and only with] their new web site. Well after seeing their campus we knew what had to be done. We hired one of our favorite photographers, Eric Smith, and arranged a photoshoot of the campus and its staff and students. When MiSPP saw the branding we were establishing in the web comps they thought we could be of help with other items, including the New Name Dedication ceremony itself [we have that affect on people]. Through the course of one meeting we had a campaign brewing:

A viewbook, to showcase the school to prospective students and affiliates.

 

A giveaway brochure, a small, cheaper brochure to be given away at college fairs and promotions, whose main purpose is to push people to the web site.

An economical pocket folder to house all the materials.

 

A morning invitation and evening invitation to the New Name Dedication.

 

A bookmark, button and MiSPP timeline wall hanging giveaways for the dedication. All of which were fully branded, and a little different from your standard imprinted pen.

 

A reflection poster and reflection notebook set up at several 'reflection stations' during the name dedication for guests to write down fond memories of their time spent at the school.

 

Over a few months we also assisted with:

Ads for different educational publications

Notecards for use by the president for professional communication.

The front signage with their revised logo and diploma development. The key to MiSPP branding was taken from their expansive atrium and sculpture garden. Those two elements seem to sum up the essence of their school. You can insert many a cliché at this point about windows into the soul and humanistic psychology, but in the end, they really liked teal.