Boys Hope Girls Hope
Holiday Appeal

Format: 5 x 7 folded mailer,
2-color on cardstock
Audience: Current and potential donors
Keyword: Intriguing

Every year Boys Hope Girls Hope sends out a holiday appeal to inspire people to donate. To make sure the appeal stood out, we put it into a translucent red envelope. Through the envelope reads Hope Thrives. The intrigue comes in the fold. When folded you read the holiday wishes from BHGH, when opened you can read the stories of two of their scholars. It got rave reviews from everyone except our poor printer who had to pull off the fold. Thanks PDQ!

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