Ford
NAIAS Screen Saver

Format: HTML screen saver
Audience: NAIAS attendees
Keyword: Attention

Ford needed a way to increase traffic at their Auto Show sign-up kiosk to generate new leads on potential buyers. So really what we needed were graphics so intriguing that it made people stop in their tracks to fill out the pertinent details to be used to generate a mailing list. With our programming partners in charge of making it happen (electronically speaking), we storyboarded exactly what came to be … clean sophistication combined with movement and excitement.


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