You are a small organization. OK. You have a very small budget. Yep. You want your newsletter to pop, but you can only afford two colors. Got it. DONE, DONE and DONE. Boys Hope Girls Hope is a non-profit organization that relies on its newsletter to generate donations, so it had to be eye-catching AND economical. Ditching the black as the standard second color, we chose the organization’s corporate dark olive and orange for our ink cues. This way we have an easily readable dark green playing off our bright accent orange, making this little piece bounce off the table with energy. Standing heads and interesting headline treatments help this piece convey high quality for a low price.
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