We CAN play by the rules. When required of us, we break out the wire spectacles and sit with perfect posture and rigidly adhere to AP style and corporate guidelines. Comerica’s Spectrum is the essence of corporate propriety right down to its blue PMS color and 7-column grid. This newsletter is a well-oiled machine of organization and process. Each month, we receive the email containing photos, stories and general newsplan and within just one week's time it is off to print. Creating original artwork, retouching photos, proofing for style, meeting corporate standards … why it’s all in a day’s work.
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